One of The Financial Services Union’s most important annual member engagement initiatives
A co-ordinated mix of paid social activity, email communications, workplace engagement materials and organic content
LinkedIn became the primary awareness and acquisition channel.
Asset-level QR codes enabled tracking of offline engagement
Awareness activity to introduce the campaign and generate engagement, and sponsored invitations to encourage direct participation
Landing pages, forms, emails and campaign messaging created a consistent experience regardless of where users entered the campaign.
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