Providing members with an opportunity to shape the union’s negotiating position, and influence decisions that affect their pay, benefits and working lives
A co-ordinated mix of paid social activity, email communications, workplace engagement materials and organic content
LinkedIn became the primary awareness and acquisition channel.
QR-enabled print assets also connected offline engagement directly with digital participation
Awareness activity to introduce the campaign and generate engagement, and sponsored invitations to encourage direct participation
Landing pages, forms, emails and campaign messaging created a consistent experience regardless of where users entered the campaign
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