ALLDAYS
How strategy, brand design, packaging, eCommerce and content can transform a challenger business

Repositioning an ambitious plant-based drinks business for growth and scale
A new masterbrand with scalable architecture
A principled brand with earned attitude
The “d'” messaging device brought personality and cultural grounding across digital and physical touchpoints
 We built a visual and verbal world inspired by independent café culture, editorial typography, documentary photography and music-led confidence
Brand identity guidelines spanning visual identity, messaging, tone of voice, packaging and merchandise
Visit the ALLDAYS website at alldays.co
Sell-out merchandise
A brand that can stand apart in a crowded plant-based category

National Archives of Ireland Census 1926
How user experience, accessibility and technical resilience can open a once-in-a-century cultural resource to the public

Making the Census 1926 freely accessible online exactly one hundred years after the first Census of the Irish Free State was taken
Allowing researchers, families, educators, journalists, historians and the global Irish diaspora to search and understand a nationally significant collection
Visit the Census 1926 at nationalarchives.ie
Balancing historical authenticity with modern usability
Despite exceptional national and international demand, the platform remained available and performant throughout launch
Featured across RTÉ, The Irish Times, The Independent and picked up internationally by The Guardian, the census quickly became part of the national conversation

HSE (Health Service Executive) – CervicalCheck
How creative social communications can rebuild trust, address misinformation and encourage healthier behaviour change

Rebuilding confidence, addressing misinformation and encouraging participation in cervical screening
A social-first campaign built around a refreshed visual identity, platform-native content and a structured funnel
A design system built for digital behaviour
Making CervicalCheck feel more human, reassuring and accessible

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