DIGITAL IRISH: DESIGNING A GLOBAL IDENTITY SYSTEM IN MOTION
A globally credible and digitally fluent identityA future-facing brand system and creative executionsThe motion-first approach allows the identity to communicate movement, participation and possibilityA flexible, digital-first brand system capable of uniting multiple audiences, events and initiatives under one cohesive identityThe sub-brand architecture created a scalable platform for future growthDistinctive branded merchandise and podcast artworkThe motion system created an immersive, cohesive experience across Digital Irish Tech Week