DIGITAL IRISH: CONNECTING IRISH INNOVATION GLOBALLY
A globally credible and digitally fluent identityThe motion-first approach allows the identity to communicate movement, participation and possibilityA future-facing brand system and creative executionsA flexible, digital-first brand system capable of uniting multiple audiences, events and initiatives under one cohesive identityThe sub-brand architecture created a scalable platform for future growth while improving consistency across communicationsEvent branding and digital templatesDistinctive branded merchandise and podcast artworkThe motion system created an immersive, cohesive experience across Digital Irish Tech Week