DIGITAL IRISH: BUILDING A MODERN GLOBAL IDENTITY FOR IRISH INNOVATION
A globally credible and digitally fluent identityA flexible, digital-first brand system capable of uniting multiple audiences, events and initiatives under one cohesive identityThe motion-first approach allows the identity to communicate movement, participation and possibilityThe sub-brand architecture created a scalable platform for future growth while improving consistency across communicationsColour palette and distinctive branded merchandisePodcast artwork and social media templatesThe motion system created an immersive, cohesive experience across Digital Irish Tech WeekEvent branding systems across digital and print collateral