Three distinct visual modes within our flexible brand system How our visual modes come to life, are resonant with our demographic and complement each otherOur revitalised palette paid homage to legacy colours, but delivered a future-thinking feelWe developed a replicable treatment to give stock imagery and video a resonant UGC-attitudeA visual language and library that kept our audience front of mindTasters of our campaign creative and messaging across unbranded, branded and extra-branded modes
