PROJECT 1: Virtual Record Treasury of Ireland Knowledge Graph
Changing how Irish history is accessed and understood.A tool that makes complex relationships between people, places and historical events accessible to everyday users, while maintaining the depth required for academic research.Thematic landing pages function as intuitive entry points for diverse audiences, guiding users toward deeper research pathways.Press coverage from The Guardian – http://bit.ly/40ohmvIPress coverage from The Irish Times – http://bit.ly/4eWMBni
PROJECT 2: HSE SexualWellbeing.ie Visual Identity
Three distinct visual modes within our flexible brand system. How our visual modes come to life, are resonant with our demographic and complement each other.Our revitalised palette paid homage to legacy colours, but delivered a future-thinking feel.We developed a replicable treatment to give stock imagery and video a resonant UGC-attitude.A visual language and library that kept our audience front of mind.Tasters of our campaign creative and messaging across unbranded, branded and extra-branded modes.
PROJECT 3: 360me AI Wellness Platform
Redefining wellness by integrating nutrition, movement, and recovery into one seamless platform, tailored to each user’s physiological and behavioural data.A multi-channel brand identity rooted in clarity, empowerment, and innovation.The brand voice is simple, confident, and transparent. It avoids jargon, demystifies science, and always brings the benefit forward.Bridging scientific sophistication with human warmth.Personalised interventions with generative AI to generate dynamic lifestyle recommendations, continually adapting to each user’s progress. The app’s visual language strikes a balance between clinical credibility and a reassuring, human touch.360me’s UX journey begins with a highly personalised onboarding flow, which adapts based on the user’s health goals and wearables data.
